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Vetting fitness influencers on social media

I’m passionate about exercise, movement, and biomechanics. So it’s no surprise that my Instagram feed is flooded with content related to fitness.

Earlier today, I was watching a few short reels from fitness influencers and couldn’t help but notice how many of them give out advice without any real credentials. Sure, they have great physiques—but I don’t think that’s enough.

There are also physical therapists on Instagram who share fitness content. I feel more confident listening to them because they’ve studied the human body, anatomy, and biomechanics in depth.

That said, fitness influencers do inspire people to move—and that’s a good thing, especially in a world where most of us are sitting way too much.

Still, I can’t help but wish there was some kind of vetting process for these creators—just so the fitness advice we see online is grounded in real, evidence-based science.